The legend of Hoola gets a fresh, new twist—meet Hoola Wave, Benefit’s creamy bronzing balm! This buttery-soft formula melts effortlessly into the skin, delivering a natural, sun-kissed warmth with a fresh, second-skin finish. Super blendable and buildable, it lets you customize your glow—from a soft golden touch to a full-on bronzed look. And because your glow should last as long as your day, Hoola Wave is waterproof, sweatproof, and transfer-resistant for 12 hours of flawless warmth.
WHY YOU’LL LOVE IT:
- Creamy, blendable balm – The classic Hoola glow, reinvented
- Natural, sun-kissed finish – No shimmer, just effortless warmth
- 12-hour longwear – Waterproof & sweatproof*
- Smudge-proof & transfer-resistant – Stays fresh all day
- Weightless, non-greasy feel – Like second skin, never cakey
- Non-comedogenic – Won’t clog pores
*instrumental test on 25 participants
AVAILABLE SHADES:
- Original – The iconic, golden bronze
HOT TIP:
- For an all-over, fresh-from-the-beach glow, apply lightly all over the face.
- Contour like a pro by sweeping under cheekbones, along the jawline & hairline.
- Dab onto eyelids for a warm, monochromatic makeup look!