A gentle, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Massage through wet hair and scalp. Leave on for three to five minutes. Rinse well. Follow with Blonde Perfecting Purple Conditioner.
The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID™ technology to help repair hair from the inside out.Clinical Results: In an independent study on consumers ages 18 to 65, after 1 application:- 91% said it refreshes dull highlights- 92% said brassiness was toned down on blonde or grey hair