"Irresistibly indulgent. Sheerly sensational. Afterglow Lip Balm’s candyland of color now satisfies lips with 24-hour hydration.* Buttery balm cushions lips in comfortable, non-sticky shine and a soft, sheer tint. Formula featuring Moisture-Locking Blend, a nourishing blend of ingredients, hydrates for up to 24 hours* while helping to smooth and soften lips. Each balm glides on an insatiable sheen that keeps you coming back for more.
KEY CLAIMS:
● 100% agree it feels comfortable and applies easily and evenly.**
● 96% agree it cushions lips in a buttery balm texture with a non-sticky feel.**
● 96% agree lips feel softer and smoother.**
*Based on a clinical study of 34 people.
**Based on a consumer study of 54 people."
"HOW TO USE:
● Apply to bare lips for a sheer hint of color or as a moisturizing base under any lip shade.
● To add shine and subtle illumination, apply over other lip colors."